Our mission is to help your organization communicate better by producing and managing world class content solutions in line with a new or existing communication strategy. Content is What We Do.
We categorized our content solutions as Strategic, Structural, and Creative to reflect their business purposes. But everything begins with an objective.
Making It Happen – Determining the Objective
What do you want to accomplish? Your goal might be to create an online help resource, for example, or to increase response of a marketing campaign. Whatever your objective, we will design a content solution to get you there.
STRATEGY. For organizations looking to develop a content strategy, we start from the top. We help you define your themes and messaging, the “content purpose” – in order to bridge your business to the customer, then we address the business framework and tactics to implement this strategy, including developing the content STRUCTURE and CREATING the content itself.
STRUCTURE. Organizations that are challenged to improve their existing content require a more comprehensive analysis. The first structural step is usually a content audit. We want to know what you are saying, who is hearing it, and how they are reacting. We also want to understand your existing strategy and content development processes. From there, we will take the steps to improve your messaging appropriately.
CREATION. Content creation is the entry point for organizations that are seeking specific content. This would be something like an instructional video, documentation, or graphic design. In this case, you already know what you need and seek a team to produce your content. Our content solutions include video productions, graphic design, documentation/writing, and more. Regardless of the medium, our design methodology is built to create world class content that can be plugged right into your management system.